Usage & rights

Licensing & Collaborations

Clear, approachable licensing — whether you're a publisher, brand, venue or someone wanting to use an illustration in a way that goes beyond personal display.

Personal use

Original prints and cards you've bought from the shop are yours to keep, gift and display. No further licence needed for personal display in your home.

Examples · Wall art, gifts, framing for the home.

Editorial

Use of existing illustrations for editorial features (magazines, newspapers, online articles) — licensed per usage, territory and duration.

Examples · Magazine spread, news feature, online article.

Commercial

Use in advertising, packaging, brand identity, merchandise and digital products. Scoped to your specific use case with clear usage terms.

Examples · Packaging, signage, website hero, product range.

Publishing

Book covers, interior illustration and editorial publishing — fee structures align with print run, format and territory.

Examples · Cover art, chapter openers, gift books.

Hospitality & venues

Bespoke or licensed artwork for pubs, restaurants, hotels and event spaces — menus, walls, merchandise and seasonal campaigns.

Examples · Pub frontage print, menu artwork, opening campaign.

Collaborations

Open to collaborations with boutique brands, hospitality venues and like-minded studios. Bring the brief, let's see if it's a fit.

Examples · Capsule range, charity print, brand partnership.

The fine print, in plain English

How licences are scoped

What's included

An agreed scope of use — medium, territory, duration and exclusivity — set out clearly before work begins.

What isn't included

Resale of original artwork files, sublicensing to third parties, or use outside the agreed scope. Anything beyond the brief is renegotiated, not assumed.

Credit

A visible credit ("Illustration by Outlined by Earnshaw") is appreciated for editorial and brand work, and required for press features.

Originals

Original hand-drawn artwork remains the artist's property unless explicitly sold as part of the agreement.

Discussing a licence

Tell me which artwork you're interested in, the intended use, format, territory and timeframe. Pricing is scoped per usage — see pricing guidance.